Erle Nash - Williams
organic
Evaluation:
9,1,17
Assessed by Miss Pankhurst
Area of Focus- kew Poster Design
Strengths:
-Bright colourful photo's used
-Information about `Kew is clear
Weaknesses:
-Lots of images-cut down
-Neat cutting around images
-maybe choose one picture to fill the background
12/1/17
By Erle Nash - Williams
My use of images make Kew look very appealing, as they are bright and colourful. use of colour was edited on some of the images, eg. the branch had increased red colour on the photograph, there are also some on the purple plant. i have used a simple typography, as it is easy and clear to read with bright colours which make it clear and stand out. I have used some useful information like it's phone number, postcode and that it is in London, i also used a slogan( Let your imagination run wild at kew). I think it is clear to see as there is a clear title and several images, but below the images i have a lot of space where the information is which is the most important part.
My Images make Kew look amusing, this is because there is a clear and crisp image and the background and some other pictures which have been cropped out, it has clear information as well.
The colour hasn't been edited, but i have used a warm colour theme to the poster. The Typography is easy to read and is very bold. There is a slogan, Kew gardens, the place to be. but there is also some information( post code and phone number). overall i would say it is simple and clear to see, definitley not crowded. The only thing i would change would be the diamonds would be on the right hand side as well.
Evaluation:
I have changed the first poster designs colours on photoshop, to make it more bright and colourful, which exaggerates the different range of colours you can get at Kew, especially in autumn. My images colours have changed, which make Kew seem special and interesting, for example the bright red flower which has been montaged onto the branch. My typography is easy to read, bright and is in a big font, especially the "Mysterious Kew". Th information is useful as it say's it is in London and has the postcode and phone number. it also has two slogans "Let your imagination run wild at Kew" and also "Mysterious Kew". It's very spacious and has a lot of images, but I still think I fitted the photo's perfectly so it still doesn't look crowded.
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